KENT Precision Foods Group

A Better Recipe for This Foodservice Leader

THE CHALLENGE

Aggressive M&A activity over a couple decades led to disjointed brand awareness and perceptions in KENT Precision Foods Group's (KPFG) target segments. The different divisions of the company were not aligning under the parent brand. As a result, KPFG was missing substantial cross-selling opportunities.

OBJECTIVES

  • Solve brand architecture complexity and confusion
  • Raise awareness and generate more demand across the product portfolio
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Results

KPFG, its brands and sales force are enjoying new momentum that is just the ingredient they need to complete their recipe for a successful future. 

  • 41%Increase

    Foothill Farms website traffic

  • 62%Increase

    Frostline website traffic

  • 150+ New Leads

    Foothill Farms and Frostline

  • 23%Increase

    Dole Sales