About
Culture is simple when no one's a nightmare to work with. We're thoughtful about who we bring in and how we do things, so we not only enjoy our work, but also our lives. Let's have fun while we're working hard to be serious.
The best work we’ve ever done came from the best relationships we’ve ever had. When the trust is built in, the brief gets smarter, the creative gets harder to ignore, and you get where you’re going faster.
Before anything else, we listen.
To the business, the numbers, the team, the customers, and the space between what a brand thinks it’s saying and what the world is actually hearing. That gap (there’s always a gap) is where the work begins.
Discovery drives strategy. Strategy drives creative. Creative drives action.
Strategy is your flag: what you stand for, claimed out loud and planted firmly in the ground. Everything else is built in service of it: identity, campaigns, website, content, media. All of it answering the same question: who are you, and why should anyone care?
We call ourselves recklessly responsible because both are true.
We take the swings that make you nervous, grounded in the thinking that makes them right. We’ll tell you when the brief is wrong. We’ll push the work past good enough. We’ll be in it with you through the hard conversations and the celebrations. The risk is intentional, and so is the discipline behind it.
We’re not for everyone, but if you made it this far, you probably already know that.
So, do you love your agency? You should. Hi.
What We Won't Budge On
Some things are negotiable – budgets, timelines, whether the logo is 2.37% bigger. These are not.
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We're staying weird.
Silliness is part of how we stay sharp. The work has to make somebody smile at some point in the process, or we're not doing it right.
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Being difficult only makes things more difficult.
We don't work with people who treat our people like the help. If that's your vibe, there are plenty of other agencies to choose from.
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We say the hard thing.
Diplomatically, respectfully, but always out loud. Partnerships are based on trust, and trust comes from being real.
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Good enough, isn't.
We'll miss a deadline before we send you something we're not proud of. It's rare, but it happens, and we'd do it again.
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We show up as ourselves.
Our only performances are on the karaoke stage. What you see from us on day one is what you'll get on day 500.
Lean by Design, Built to Scale
These are real people in leadership roles that will be on your account. But with a full team behind us and pre-vetted specialty partners, we also scale up fast when a project needs more hands, disciplines or brainpower. You get senior thinking on day one, and exactly the right team for whatever comes next.
- Betty Mertens Director of Client Success
- Kris Wright Executive Creative Director
- McKenzie Telthorst President
- Lance Lemen VP, Director of Operations
- John Moenster Director of Digital