Your Brand isn't just one thing. Neither are we.

UPBrand launched in 2010 with the vision of becoming a long-term, sustainable branding and advertising agency that’s respected for its work, culture and impact. Each day, we aim to keep that promise to each other, our clients and partners.

We believe in the power of true collaboration with both our clients and each other. We’ll listen well and never assume we know more about your business than you do. Yet you can count on us to provide perspective and insight, build trust, and demonstrate responsiveness and reliability at every turn.

If you choose to work with UPBrand, you won’t just be a number. We pride ourselves on working with clients in a fundamentally close manner, as brand stewards and thought partners at every turn.

What’s That Like?

Creating diversity, equity, inclusion, and belonging (DEIB)

UPBrand is in the business of creativity—and there’s no greater fuel than new people, perspectives and experiences. Our commitment to diversity, equity and inclusion is rooted in a shared belief that our best work happens when we’re free to be ourselves and challenged to think beyond the familiar.

We believe that requires empathy and effort, so we embrace actions and behaviors that create a more equitable environment, such as: enacting diverse hiring practices, educating our team and aligning ourselves with clients and partners who share these views. Together, we will become a creative force for good.

Our Team Text
  • photo of Adam Schneider
  • photo of Alona Jenkins
  • photo of Chelsea Cepicky
  • photo of Christian Lindsey
  • photo of Jeff Insco
  • photo of Jen Rieger
  • photo of Kate Voigt
  • photo of Kris Wright
  • photo of Lance Lemen
  • photo of Laura Hannibal
  • photo of Lynn Ullman
  • photo of Macallan Lay
  • photo of McKenzie Telthorst
  • photo of Rachel Booth
  • photo of Rachel Geringer
  • photo of Tracy Coates
  • photo of Veronica Jones
  • photo of Zachary Dodson

We believe that happy people create better work, and the first step is a fulfilling, inspiring environment.

We use our core values to guide and evaluate our decision-making and team-building activities. They make our culture unique and authentic, and you can feel them in our daily interactions.

We’re at our best when the work we’re doing is part of a larger whole that moves the needle for our clients, with lots of laughter and celebration along the way.

An astronaut in a white suit stands in the snow.


This is a business that requires active, curious minds. Ideas are not only encouraged at UPBrand, they are expected from every member of the team. We embrace the risks of inventing something new or different regardless of our roles.

Person enjoying scenic view from mountain top with backpack.


UPBrand is about delivering the best work and positive experiences. We are emotionally intelligent in pursuit of our craft, and we don’t let our failed ideas define our interactions, or us.

A woman holding a fire stick, ready to ignite flames.


We define collaboration as not only working together, but challenging and holding each other accountable for creating outstanding work. This requires a special level of trust that only comes from candid conversation and genuine respect.

A vintage looking magician performing a magic trick, exuding timeless charm and elegance.


We strive for excellence over perfection in every aspect of our individual roles. This requires an attention to detail and commitment to adjustment in order to master our core responsibilities.

Woman celebrating with arms raised.


We are dedicated to remaining reliable at all times, and to finding the balance necessary to make us well-rounded people. This, in turn, keeps us energized and excellent in our work.

Cupcakes adorned with blue frosting and sprinkles, set against a charming pink backdrop.


We’re thankful for the relationships we get to build and the opportunities we’re offered. Expressing gratitude reminds us of our purpose, elevates confidence and builds trust, which makes our culture unique.

Magic Together

At UPBrand, we’re pushing the limitations of typical client and agency relationships. Because without the burdens of tired assumptions and presumed constraints, we’re free to invent. And that’s when the magic happens. Here’s how we like to work with our partners.

Incredible Clarity

We’re totally committed to flexibility in most areas, but moving targets are frustrating and expensive. Let’s outline goals and processes together and commit to them upfront, so we can all focus on what we do best. Oh, and please let us know how we’re doing along the way. That’s how we get better.

Extreme Transparency

Being honest and sharing all the information builds trust and, frankly, healthier relationships. We like to think of ourselves as an extension of your team, so let’s break down some walls and treat each other like colleagues.

Start with the Problem

If you bring us the challenge, we can help you solve it. A relentless focus on solutions is one of our driving forces. The more clear you can be about the challenge, the more productive we can be in helping you squash it.

Two-Way Solutions

No matter how much Discovery we do, we’re never going to know more about your business than you. Just like we’re experts at what we do. When you’ve got a big hairy problem, we definitely want to hear your ideas about how to solve it. AND we’d like to lend our expertise to help.

Assume Best Intent

Our goal is to help you reach yours. We don’t have a secret agenda to win or to sell you something. Of course, we want to be fairly compensated for our work, and we’re open to discussing those needs, but that doesn’t get in the way of us honoring our commitments to you and delivering the best possible work.

Relationship Goals

This business is full of crazy twists and turns, and the only way to navigate it is together. We prefer “partner” not “vendor” because we like to be in committed relationships, not transactions. We’ll be your biggest cheerleader when things are going well, and when they’re not? We’ll listen and adjust.