Opera Theatre of Saint Louis

Opera Theatre of Saint Louis is a cultural cornerstone of our local community, but its renown goes global with over 26 world premieres and 27 American premieres debuting right here in St. Louis. OTSL is not only dedicated to putting on world-class performances, but also to championing more diversity, approachability and fun in the traditionally stuffy world of opera.

Virgin Hotels

Virgin is an iconic brand with flashy origins and a charismatic leader. As a champion for consumers everywhere, Virgin is in the business of disrupting industries and breathing new life into them.

Next up? The hotel business. With a master brand already established, UPBrand was selected from a competitive group to lead the employee branding effort.


High-proof, neutral and odorless, Everclear is an immensely versatile spirit with a lot of brand baggage. In the wake of the pandemic and the hand sanitizer shortage, Everclear saw a huge spike in sales for nontraditional homemade uses. To shed its notoriety and maintain the momentum the pandemic started, we shifted the strategy for this product from mixologist’s tool to DIY must-have.

The Peabody Institute

The Peabody Institute is the oldest and one of the most prestigious music conservatories in the US, if not the world. It has honed and nurtured the talents of composers, vocalists and musicians for generations and holds over 1,000 performances and events on its campus every school year.


RGA is an internationally recognized and traded reinsurance company. RGAX is its “transformation engine,” going beyond traditional R&D to explore the future of life insurance, considering variables and developing new strategies and products to stay ahead of an ever-changing landscape. And they asked UPBrand to help them communicate those goals to the world.

STL Symphony

A world-renowned, 130-year-old institution, the St. Louis Symphony is a cultural cornerstone of the city, but it has also dealt with its fair share of turmoil. During some particularly significant financial troubles and tension among its musicians, the symphony turned to UPBrand to help reposition itself to better reflect its essence and place in the community.

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St. Louis
200 N. Broadway - Suite 1510
St. Louis, MO 63102
200 N. Broadway - Suite 1510
St. Louis, MO 63102
Get in touch