In 2018, Solid Gold Pet came to us to help them codify their position in the marketplace – one traditionally divided between natural diets and science-based diets. But were they a natural brand in the science-based brand space, or were they a science-based brand in the natural space? After some research and testing, we established that Solid Gold Pet ownably served both. Their food provides science-backed benefits thanks to their natural ingredient formulations.
Over the years, UPBrand has helped Solid Gold Pet evolve their strategy from taking competitors head-on to developing a new space in the market. We’ve educated target consumers by making approachable, science-backed videos. And we’ve broken through key retailers like Petsmart and Petco with original positioning, strategic digital tactics and thoughtful campaigns.
JFS approached us about the possibility of rebranding their organization and, after a market analysis, we recommended a new, sleeker name. Previously Jewish Family & Children’s Services, they wanted something that reflected their legacy of community service without feeling old and stuffy. And they also wanted the new branding to speak to their inclusivity and progressive nature.
As for audience, branding needed to appeal to older, primarily Jewish donors, as well as clients who were mostly not Jewish and living below the poverty line. Thus was our challenge: marrying donors’ desire for a sophisticated look-and-feel with clients’ need for approachability.
A world-renowned, 130-year-old institution, the St. Louis Symphony is a cultural cornerstone of the city, but it has also dealt with its fair share of turmoil. During some particularly significant financial troubles and tension among its musicians, the symphony turned to UPBrand to help reposition itself to better reflect its essence and place in the community.
UPBrand planned a digital campaign with Lion’s Choice designed to increase store traffic with a limited time offer.
Lion’s Choice has been serving up the freshest roast beef sandwiches in St. Louis since the ‘60s. But in a rapidly changing fast casual dining category and declining awareness among younger audiences, the brand had lost its bite. That’s when UPBrand was selected to come in as agency of record and lead a new chapter for this St. Louis icon.
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