JFS approached us about the possibility of rebranding their organization and, after a market analysis, we recommended a new, sleeker name. Previously Jewish Family & Children’s Services, they wanted something that reflected their legacy of community service without feeling old and stuffy. And they also wanted the new branding to speak to their inclusivity and progressive nature.
As for audience, branding needed to appeal to older, primarily Jewish donors, as well as clients who were mostly not Jewish and living below the poverty line. Thus was our challenge: marrying donors’ desire for a sophisticated look-and-feel with clients’ need for approachability.
A world-renowned, 130-year-old institution, the St. Louis Symphony is a cultural cornerstone of the city, but it has also dealt with its fair share of turmoil. During some particularly significant financial troubles and tension among its musicians, the symphony turned to UPBrand to help reposition itself to better reflect its essence and place in the community.
Same name. Completely different product. Luxco approached us wanting to keep the name they’d trademarked for a discontinued product and resurrect it for a new vodka soda. And, with many seltzers hitting the market, we needed to rise above the rest to launch this new ready-to-drink.
In the midst of the COVID crisis, UPBrand leaned into a desire to thank essential workers. Joining with members of sister companies within Nitrous Effect, we inspired The St. Louis Blues and Cardinals to publicly spearhead the initiative.
We facilitated the planning task force, including leaders of our sports teams and several civic decision makers.
UPBrand was privileged to develop the name, identity and all brand assets for Rise Up For Heroes, including content support of a televised fundraiser for the COVID fund.
Not only did we lift spirits, we raised significant relief donations.
You had me at ‘hello.’
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