In the midst of the COVID crisis, UPBrand leaned into a desire to thank essential workers. Joining with members of sister companies within Nitrous Effect, we inspired The St. Louis Blues and Cardinals to publicly spearhead the initiative. We facilitated the planning task force, including leaders of our sports teams and several civic decision makers.
UPBrand was privileged to develop the name, identity and all brand assets for Rise Up For Heroes, including content support of a televised fundraiser for the COVID fund.
Not only did we lift spirits, we raised significant relief donations.
What’s a Klog? Klogs Footwear makes exceptionally comfortable shoes, especially for people who are on their feet all day. Contoured and slip-resistant, Klogs offers a safe and comfortable way to get through the most demanding days.
In 2018, Solid Gold Pet came to us to help them codify their position in the marketplace – one traditionally divided between natural diets and science-based diets. But were they a natural brand in the science-based brand space, or were they a science-based brand in the natural space? After some research and testing, we established that Solid Gold Pet ownably served both. Their food provides science-backed benefits thanks to their natural ingredient formulations.
Over the years, UPBrand has helped Solid Gold Pet evolve their strategy from taking competitors head-on to developing a new space in the market. We’ve educated target consumers by making approachable, science-backed videos. And we’ve broken through key retailers like Petsmart and Petco with original positioning, strategic digital tactics and thoughtful campaigns.
JFS approached us about the possibility of rebranding their organization and, after a market analysis, we recommended a new, sleeker name. Previously Jewish Family & Children’s Services, they wanted something that reflected their legacy of community service without feeling old and stuffy. And they also wanted the new branding to speak to their inclusivity and progressive nature.
As for audience, branding needed to appeal to older, primarily Jewish donors, as well as clients who were mostly not Jewish and living below the poverty line. Thus was our challenge: marrying donors’ desire for a sophisticated look-and-feel with clients’ need for approachability.
Opera Theatre of Saint Louis is a cultural cornerstone of our local community, but its renown goes global with over 26 world premieres and 27 American premieres debuting right here in St. Louis. OTSL is not only dedicated to putting on world-class performances, but also to championing more diversity, approachability and fun in the traditionally stuffy world of opera.
Virgin is an iconic brand with flashy origins and a charismatic leader. As a champion for consumers everywhere, Virgin is in the business of disrupting industries and breathing new life into them.
Next up? The hotel business. With a master brand already established, UPBrand was selected from a competitive group to lead the employee branding effort.
High-proof, neutral and odorless, Everclear is an immensely versatile spirit with a lot of brand baggage. In the wake of the pandemic and the hand sanitizer shortage, Everclear saw a huge spike in sales for nontraditional homemade uses. To shed its notoriety and maintain the momentum the pandemic started, we shifted the strategy for this product from mixologist’s tool to DIY must-have.
The Peabody Institute is the oldest and one of the most prestigious music conservatories in the US, if not the world. It has honed and nurtured the talents of composers, vocalists and musicians for generations and holds over 1,000 performances and events on its campus every school year.
RGA is an internationally recognized and traded reinsurance company. RGAX is its “transformation engine,” going beyond traditional R&D to explore the future of life insurance, considering variables and developing new strategies and products to stay ahead of an ever-changing landscape. And they asked UPBrand to help them communicate those goals to the world.
Voted as the number one franchise company in the country by a leading trade magazine, The Goddard School® brand has long enjoyed a positive reputation as a leader in franchising and in providing premium childhood development, reaching more than 65,000 students in over 460 schools across the nation.