A peek into our culture, personalities and passions.

A peek into our culture, personalities and passions.

September 27, 2016

Inspiration is Everywhere: Hidden in Plain Sight

By Christian Lindsey

Part of my daily routine at UPBrand Collaborative is taking a walk around Downtown St. Louis during the lunch hour. Although the exercise is nice and my dad-bod appreciates it, that’s not the purpose of my stroll. With earphones plugged in and phone in hand, I am on a mission to be inspired by our beautiful city.

The word inspiration may be the most subjective word in the English language. Everyone has different ways of being inspired. One of my ways is discovering things that not everyone can see on the interwebs or in a book. I’m on a mission to find things that have been forgotten or overlooked. I’m looking for those items that I feel need to be refound and appreciated. They are there, you just have to keep your eyes open.

Hidden in Plain Site

Over the past six or seven years, I have acquired a wealth of photographs and mental images from all around Downtown St. Louis. Most of the things I’ve captured are items that you would normally walk past–architectural details on dirty buildings, mosaic designs above hidden doorways and fading advertisements on brick walls, just to name a few. The things that don’t stand out are the ones that intrigue me. They are what I seek. A wise teenager once told me, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” (P.S. If you’ve never seen Ferris Bueller’s Day Off, you need to check yourself.) I try to live by those words every day. 

I believe that if these things aren’t discovered they’re going to disappear. Now, I am by no means a hoarder, but I do consider myself a collector and the collection of images I’ve acquired actually serve a purpose. They fuel my personal creative process and help assist with one of the most important steps in our approach at UPBrand Collaborative – Strategy and Concept Development. I’ve found the more inspired I am, the stronger my inventions become. Whether it’s finding a unique color palette, or an amazing juxtaposition of texture, or symmetry in nature, I use these images to drive my internal growth.

Hidden in Plain Sight

So the next time you’re Downtown, take a look around. Look up. Look down. Check out the carvings on stones and the faded typography on bricks. Get inspired and fuel your own creative process. Also, watch out for traffic. No one wants to get hit by teenager driving their dad’s Ferrari.


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