January 18, 2013
SHOWCASE: MONSANTO FUND REPORT
By UPBrand Collaborative
Improving lives around the world with a focus on critical needs and education, that’s exactly what the Monsanto Fund has been doing since 1964. It’s about strengthening the communities where they live and work and making a difference in meaningful ways for the members of those communities every day.
UPBrand was chosen to help tell that story in both the print and digital versions of the most recent Monsanto Fund Report. The report details stirring examples of the Fund’s philanthropic outreach. We captured the spirit of those projects through a strong central concept, a new, more visually engaging style and directing high quality photography meant to depict the compelling nature of the individual stories being told throughout the report. This required orchestrating shoots in multiple locations worldwide, in multiple hemispheres simultaneously… all resulting in a consistent style and great storytelling around the good that the Fund is doing.
Visit our portfolio to learn more about our work with Monsanto.