How do you inspire people to engage in history without seeming like you’re imploring them to eat their vegetables? This is what the Missouri Historical Society tasked UPBrand with: Elevate awareness among more audiences for all three MHS entities, clarifying their positioning and relaunching their brand in the marketplace.
- Clarify and refresh the brand architecture and identity
- Elevate awareness of Missouri Historical Society and its entities
- Increase engagement with Missouri Historical Society entities