Missouri Historical Society

Find Yourself Here


How do you inspire people to engage in history without seeming like you’re imploring them to eat their vegetables? This is what the Missouri Historical Society tasked UPBrand with: Elevate awareness among more audiences for all three MHS entities, clarifying their positioning and relaunching their brand in the marketplace.


  • Clarify and refresh the brand architecture and identity
  • Elevate awareness of Missouri Historical Society and its entities
  • Increase engagement with Missouri Historical Society entities
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The campaign is still in progress, but both the identity and awareness campaign have been praised. The work has been recognized across the city, by the public as well as publications like the St. Louis Post-Dispatch