THE UPBRAND NEWSSTAND

Welcome to our humble information hub, where we share the goings-on of our agency and share our thoughts on industry trends, best practices and things we love. We hope you’re inspired as you browse about!

 

UPBrat Summer Highlights

Warm summer vibes for your inbox. We helped Lion’s Choice roar back, provide some AI tips and share some UPB UPdates.

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Our Agency AI Policy

AI is a valuable tool for exploration and innovation – support it with a clear policy. Here’s what that means and why it should be important to your agency too.

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What AI Means–and Doesn’t

AI is evolving how we work, but it’s often misunderstood. Discover how UPBrand is embracing the challenges and benefits AI brings to the creative process.

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Life After Cookies

Discover how we think about embracing change, adapting strategies, and paving the way for a more personalized yet privacy-centric online experience.

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It’s a Hot One

Summer is rolling in and we’re brushing up on our DIY skills, welcoming a new team member and sitting down to address a burning topic: cookies.

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It’s Giving Green

Spring vibes are in the air, so we’re talking all things TikTok, showing off a killer beef campaign and taking a quick trip to the past.

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The Future Meets The Past

Our former VP and Creative Director, Lynn Ullman, shares a few nuggets of wisdom from her forty year career before her retirement.

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Succession Planning: Part 2

A closer look into how to implement a successful succession plan from our fearless leader, Jeff Insco.

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Putting “New” in New Year

2024 is in full swing, and we’re kicking it off by talking CTV, celebrating Black History Month, and bidding adieu to one of our favorite people.

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Succession Planning: Part 1

Read how our fearless leader explores key strategies for identifying, developing, and ensuring a smooth succession plan. Elevate your organization’s future with our latest insights.

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December 2023

This month at UPBrand, we’re hitting the gas to finish the year strong. But before we sail off into the land of candy canes and cranberry sauce, here’s a look at all things UPBrand.

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September 2023

Q4 is here, and we’re gearing up for our busiest season, but not before we share some beautiful boozy content and some thoughts from our fearless leader.

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August 2023

This August, we’re taking a quick pause to consider one thing we all desire: belonging. We’re also taking a look at behind the scenes footage from a recent photoshoot.

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July 2023

Beat the heat this July with our newsletter. We’ve got fresh cocktails, fresh headshots, and fresh threads. Oh, and a brand new UPBrand baby to keep things extra fresh.

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June 2023

Summer is in full swing, from best practices to new recipes and a little time for making some bets. Dive into our June newsletter to see what we’re up to at UPBrand.

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 images of a man, some buttons, and an woman getting a hug.

June 2023, Pride Edition

This June, we wanted to take some time to sprinkle a little extra color into our summer. Jump in for insights on best practices for brands that want to demonstrate LGBTQ+ allyship.

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May 2023

We’re gearing up for summer shenanigans. Check out our insights on advertising in gaming, a production that was built different, and a good, old-fashioned UPB prank.

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April 2023

It’s finally April, and we’re all thawed out over here at UPBrand. Good vibes are rolling in, along with new ideas, fresh projects, and the return of baseball season.

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March 2023

Spring is here, and that means new life, new ideas and, of course, St. Patrick’s Day. Dive in and go green with UPBrand.

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February 2023

This February, we’re dishing out our take on the AI uprising and ChatGPT. Then, a taste of one of our latest productions and an interview with the superstar behind it all.

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January 2023

The New Year is here, and we’re embarking on creative expeditions from international productions to in-house projects. Join us on our mission to explore 2023’s infinite possibilities.

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 a snowy scene with a house and the words Happy Holidays from UPBrand on top of it.

November/December 2022

As we reflect on 2022, we’re beyond grateful for the people and projects that have helped us grow. Join us in closing out the year with some industry insights, recent work and a few warm fuzzies.

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October 2022

It’s the season of ghosts and goblins, and UPBrand is all in. This month, we’re exploring the sonic history of horror, conjuring up guidelines for Irish spirits and moonlighting as ghost hunters.

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September 2022

Get your pumpkin fix this fall with UPB-approved cocktails. Then, sit back and get up to speed on Google Ads updates, international brand rollouts and some agency adventures.

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August 2022

This month, we’re diving into first-party data, Instagram’s evolution and the lifelong legacies of The Quiet Man, Dos Primos and El Mayor. Not to mention, welcoming a new face.

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July 2022

Get our take on AI in advertising, rainbow capitalism during Pride Month, a sneak peek at one of our coolest video productions yet and a big bit of ad agency news.

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June 2022

Summer is in full swing! Freshen up your social feed with tips from our photography experts, discover hot trends and join UPBrand for a day at the races.

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May 2022

UPBranders weigh in on ways to conquer creative blocks. Plus, some thoughts navigating digital marketing post-cookies, exciting productions and special anniversaries.

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April 2022

Spring is the perfect time for fresh ideas, and we’re using our curiosity to explore podcast marketing opportunities, social media strategies and internal growth.

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March 2022

Now that we’re back in the office, we’re using this energy to dig into social media influencer trends, launch Ranken campaigns and send The Quiet Man to the Big Apple.

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February 2022

Take a look at the downhome Dos Primos Reposado launch, UPBrand’s top Super Bowl ad picks and exciting agency happenings.

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January 2022

We’re starting 2022 off strong by exploring the metaverse, NFTs and launching websites with creative design.

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December 2021

It’s been another outstanding year here at UPBrand Collaborative, and we’re celebrating with plenty of gratitude and original cocktail recipes.

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