INTRODUCTION

Summer is rolling in and we’re brushing up on our DIY skills, welcoming a new team member and sitting down to address a burning topic: cookies.

INDUSTRY HAPPENINGS

Google put the writing on the wall: cookies are going away in 2025. No, we’re not talking chocolate chip. In the wake of rising concerns about digital privacy, major web browsers are opting to remove cookies entirely. But what is a cookie, and what exactly does this change mean for marketers?

Cookies are small pieces of data used to enhance web browsing experience by personalizing user’s sessions. Historically, they've enabled us to learn key information about what users are doing online — think Shark Week. Tag ‘em and track ‘em… all around the internet like an ocean.

Without cookies, marketers will need to get their research chops in shape in order to predict purchasing intent. This is the perfect time to invest in the right tools and strategies to assist with this brave endeavor.

The cookie-less world is on its way. You probably can’t afford to rebuild your brand’s digital marketing strategy overnight — we’re here to help. Give us a shout and start planning.

 

A BLANK LIQUID CANVAS

a collage of glass bottles with eye droppers and a bottle of everclear grain alcohol.

In the kitchen. Around the house. Behind the bar. Everclear can be used everywhere. We’ve been working hard in our in-house studio to create content for this versatile spirit — and we’re talking more than just cocktails. By utilizing our unique space and set up, we’re creating all kinds of scenes and showcasing products in the best light possible.

 

AGENCY NEWS - NEW FACE ON THE BLOCK

Animated image of a woman with text that says "welcome esther"

Say hello to our newest UPBrander, Esther Lee. She’ll be working alongside our Brand Management team to foster relationships, manage priorities and drive strategy for our growing roster of clients.

WORD ON THE STREET

“Only those that risk going too far can possibly find out how far one can go.”

– T.S.Eliot