Your Brand Journey Needs A Reliable Wingman
At UPBrand, we believe in something radical – an agency experience you’ll love that drives real results. From branding to digital strategy to content marketing and beyond, we specialize in helping brands in food & beverage, health & wellness, and arts & entertainment thrive in a noisy, distracted world.
We don’t just advise and create — we join your team as co-pilots, aligning with your vision and navigating the path to growth together. Every step of our shared journey is purpose-driven and built on trust, ensuring your brand not only succeeds but inspires.
Lion’s Choice
A Success Story Told in Ounces.
Brand Strategy // Campaign Concepting & Design // Photography & Video // Social Media
Lion’s Choice embraced a fearless reinvention with our support, adopting the tagline “Killer Beef Sandwiches” to captivate a younger, bolder audience. Our campaigns – including the standout launch of The Remix sandwich – drove immediate transactions, helping reverse a worrying traffic decline and redefining what a classic brand could be.
Dos Primos
The Perfect Country Song. If The Country
is Mexico.
Brand Identity & Signature Style // Media & Marketing Planning // Photography & Video // Social Media
Co-founded by Thomas Rhett, Dos Primos Tequila seamlessly weaves Mexican tradition with Southern charm. Anchored by the promise, “Dos Primos makes anywhere feel like home,” we’ve crafted authentic storytelling and dynamic digital campaigns that resonate deeply, driving meaningful engagement.
El Mayor
Heritage in Every Sip, A Toast for Every Table
Brand Strategy // Digital Marketing // Photography & Video // Website Design & Development
Tradition meets sophistication. We reimagined El Mayor Tequila’s brand and digital footprint, uniting its legacy with a modern edge. By pairing rich heritage with handcrafted luxury, our striking campaigns positioned El Mayor to stand out in today’s competitive tequila market.
Klogs
Sole Support for Life’s Longest Shifts
Campaign Concepting & Design //
Digital Marketing // Media & Marketing Planning // SEO & Content Strategy
As Klogs pivoted to embrace an audience of healthcare professionals, we transformed its digital ads, streamlined the website experience, and refreshed packaging. The payoff? A staggering 124% surge in online sales, triple the click-through rates, and a brand that’s synonymous with comfort and trust.
Parents as Teachers
Education Begins With Curious Minds.
Brand Identity & Signature Style //
Photography & Video // SEO & Content Strategy // Website Design & Development
To drive clarity and expand access, we transformed the international Parents as Teachers’ brand into a beacon of inclusivity and importance. By designing a welcoming logo, sharpening their messaging, and streamlining the website, we created a cohesive and approachable presence that embodies this critical organization’s unwavering dedication to early childhood development.
Stronger Relationships, Better Results
Collaboration is at our core, but it’s not just about playing nice. True collaboration is about challenging, inspiring and lifting each other up to do work that makes us all proud. As a full-service agency, we adapt to your needs — whether as hands-on consultants or independent operators — delivering results that inspire, connect, and elevate your brand.
Brand Strategy
Brand Identity & Signature Style
Media & Marketing Planning
Campaign Concepting & Design
Photography & Video
Website Design & Development
Digital Marketing
Social Media
SEO & Content Strategy
UPBrand
Warm summer vibes for your inbox. We helped Lion's Choice roar back, provide some AI tips and share some UPB UPdates.
Lance Lemen, VP, Director of Operations
AI is a valuable tool for exploration and innovation – support it with a clear policy. Here's what that means and why it should be important to your agency too.
UPBrand
AI is evolving how we work, but it's often misunderstood. Discover how UPBrand is embracing the challenges and benefits AI brings to the creative process.
UPBrand
Discover how we think about embracing change, adapting strategies, and paving the way for a more personalized yet privacy-centric online experience.
UPBrand
Summer is rolling in and we’re brushing up on our DIY skills, welcoming a new team member and sitting down to address a burning topic: cookies.
UPBrand
Spring vibes are in the air, so we're talking all things TikTok, showing off a killer beef campaign and taking a quick trip to the past.
Lynn Ullman, Retired VP, Creative Director
Our former VP and Creative Director, Lynn Ullman, shares a few nuggets of wisdom from her forty year career before her retirement.
Jeff Insco, UPBrand Founding Partner [President 2010 - 2023]
A closer look into how to implement a successful succession plan from our fearless leader, Jeff Insco.
UPBrand
2024 is in full swing, and we're kicking it off by talking CTV, celebrating Black History Month, and bidding adieu to one of our favorite people.
