Archives: UPBranders

A veteran strategist and award-winning writer/producer with decades of ad experience in both New York City and St. Louis, Jeff built UPBrand to elevate brands through a combination of data-driven tactics and impactful creative.

We have yet to find a puzzle that McKenzie can’t solve. Brand awareness. Sales conversions. Wordle. Over two decades of client service, McKenzie has earned a reputation for simplifying complexities, navigating obstacles and driving results with insight-driven strategy.

Drawer. Builder. Maker. Kris is a born artist. He knew from age 10 that he wanted to be a professional illustrator. Over his 30-year career, Kris has balanced a career in design and advertising while remaining active in the fine arts, having several pieces displayed in galleries across the Midwest. His creative work has been internationally recognized by respected publications like The American Advertising Awards, Lürzer’s Archive and The Caples Awards. At UPBrand, Kris brings a fresh perspective and a tireless pursuit of smart ideas that uncover the true magic of a brand.

When it comes to attention to detail and organizational skills, Lance’s are second to none. Continually improving our processes and efficiencies are just as important to him as choosing which tee to wear on Fun Shirt Fridays.

Known for being relentlessly positive and approaching every challenge with optimism, Betty specializes in developing partnerships and creatively equipping businesses to tell their best stories. Through her leadership, clients enjoy measurable results they can trace back to thoughtful, strategic decisions and detailed executions.