Campaign Concepting & Design

The purpose of a campaign is to meet (typically short-term) specific goals, like gaining more followers, driving sales or building awareness. They’re meant to disrupt and therefore can be more adventurous and expressive than basic branded applications. This is the really fun part.

We begin with research, which leads to insights, which inform an inspiring brief designed to unlock a campaign-specific creative strategy. This strategy sparks big ideas, supported by striking and memorable visuals and engaging copy to showcase your brand’s personality and message.

While we always offer a range of creative concepts, all of our ideas are rooted in sound strategy. We may be inspired by data, industry trends and cultural movements, but our focus remains on moving the needle for your brand.

"UPBrand has been a wonderful creative partner for a series of diverse projects. Each step of the way, they have presented excellent creative options and been intelligent thought partners as we translate research insights into creative concepts. Their work has been consistently on time or early, and the digital creative they developed for our brand awareness campaign performed with click through rates much higher than industry standards."

Name	Domain	Purpose	Expiry	Type
wpl_user_preference	upbrand.com	WP GDPR Cookie Consent Preferences.	1 year	HTTP
wpl_viewed_cookie	upbrand.com	WP GDPR Cookie Consent	365	HTTP

Name	Domain	Purpose	Expiry	Type
nitroCachedPage	upbrand.com	---	56 years	---
sa-user-id	tags.srv.stackadapt.com	---	1 year	---
sa-user-id-v2	tags.srv.stackadapt.com	---	1 year	---
sa-user-id-v3	tags.srv.stackadapt.com	---	1 year	---
_cfuvid	vimeo.com	---	56 years	---
__ss	upbrand.com	---	1 days	---
__ss_referrer	upbrand.com	---	Session	---
bcookie	linkedin.com	---	1 year	---
lidc	linkedin.com	---	1 days	---
koitk	marketingautomation.services	---	10 years	---
__ss_tk	upbrand.com	---	25 years	---
bot_detector_pointer_data	upbrand.com	---	56 years	---
bot_detector_f_hash	upbrand.com	---	56 years	---
bot_detector_user_agent	upbrand.com	---	56 years	---
bot_detector_has_scrolled	upbrand.com	---	56 years	---
bot_detector_screen_info	upbrand.com	---	56 years	---
bot_detector_page_hits	upbrand.com	---	56 years	---
li_adsId	upbrand.com	---	56 years	---
bot_detector_scrolling_additional	upbrand.com	---	56 years	---
bot_detector_headless	upbrand.com	---	56 years	---
bot_detector_browser_supports_cookies	upbrand.com	---	56 years	---
bot_detector_referrer	upbrand.com	---	56 years	---
bot_detector_referrer_previous	upbrand.com	---	56 years	---
bot_detector_webgl_support	upbrand.com	---	56 years	---
bot_detector_cron_storage	upbrand.com	---	56 years	---
ct_checkjs	upbrand.com	---	56 years	---
nitroScrollPos	upbrand.com	---	56 years	---
consent_version	upbrand.com	---	1 month	---
wpl_tc_string	upbrand.com	---	1 year	---
IABTCF_AddtlConsent	upbrand.com	---	1 year	---
__ss_initial_referrer	upbrand.com	---	1 days	---
bot_detector_mouse_moved	upbrand.com	---	56 years	---
nitro_prefetched_urls	upbrand.com	---	56 years	---
bot_detector_event_token	upbrand.com	---	56 years	---
CrushAuth	files.upbrand.com	---	56 years	---
mainServerInstance	files.upbrand.com	---	56 years	---
data-theme	files.upbrand.com	---	56 years	---
crushsync	files.upbrand.com	---	56 years	---