As a result of our in-depth Discovery process, we walk away with a deep understanding of the essence of your brand, the vision, current perceptions, as well as goals and expectations of key stakeholders, prioritized target audiences and a thorough assessment of your strengths, challenges and opportunities.
We then combine all of our learnings into major themes. Using a variety of academic tools like perception maps and the tried-and-true brand pyramid, we craft your Brand Promise (the benefit-oriented expression of how it should be positioned in the marketplace) and Brand Attributes (the reasons to believe the Promise). The Promise & Attributes combine to form the Brand Platform, which is used as the success metric for all brand expressions moving forward.
Once the brand strategy has been defined, we explore more points of difference, like your Brand Name, Brand Voice & Personality, Tagline, Brand Identity and Signature Style.