In the midst of the COVID crisis, UPBrand leaned into a desire to thank essential workers. Joining with members of sister companies within Nitrous Effect, we inspired The St. Louis Blues and Cardinals to publicly spearhead the initiative.
We facilitated the planning task force, including leaders of our sports teams and several civic decision makers.
UPBrand was privileged to develop the name, identity and all brand assets for Rise Up For Heroes, including content support of a televised fundraiser for the COVID fund.
Not only did we lift spirits, we raised significant relief donations.
