Parents as Teachers is an international nonprofit aimed at helping caregivers better understand and connect with their child’s early development. With a global affiliate network and research-based curricula, Parents as Teachers is a recognized leader in early childhood development, but the brand had become stagnant over the years. Audiences weren’t understanding the big picture of what Parents as Teachers is all about, so UPBrand stepped in to help.
Founded by renowned country music artist Thomas Rhett and his cousin Jeff Worn, Dos Primos Tequila is a fine sippin’ blanco made for sharing with those who know you best.
Thomas and Jeff wanted a tequila brand that married Mexican tradition, southern sensibility, familial bonds and a love for the outdoors. So, we created a brand persona that gave spirits like bourbon and Tennessee whiskey a run for its money — a pure tequila perfect for passing around the campfire.
El Mayor is a handcrafted tequila grown in the highlands of Jalisco and aged using processes perfected by four generations of González family distillers. Time and again, El Mayor has earned its place as a premium tequila through awards, accolades and innovation. But with dated branding and a new expression launch on the horizon, El Mayor needed a sophisticated digital facelift to stand out in the extraordinarily crowded tequila market.
IMC Outdoor Living, North America’s leading producer of recycled rubber landscaping products, challenged UPBrand to raise awareness and drive purchase of its rubber mulch products at Home Depot and Lowe’s. Since IMC had already cornered the recycled rubber mulch market with a handful of retailer-specific brands, our main task was to convert wood mulch users with a category sell.First, we needed to establish a messaging platform for the category that touted the primary benefits of rubber nugget mulch and would encourage wood mulch users to switch. We validated this positioning with a national online survey and used the platform to develop our creative strategy – what wood mulch users care most about and what could allay their barriers to switching. During our research, we also identified the top four digital platforms where mulch users and landscape enthusiasts spent their time. By identifying specific psychographic profiles, we were able to deliver the right message, to the right consumer, at the right time.
Same name. Completely different product. Luxco approached us wanting to keep the name they’d trademarked for a discontinued product and resurrect it for a new vodka soda. And, with many seltzers hitting the market, we needed to rise above the rest to launch this new ready-to-drink.
What’s a Klog? Klogs Footwear makes exceptionally comfortable shoes, especially for people who are on their feet all day. Contoured and slip-resistant, Klogs offers a safe and comfortable way to get through the most demanding days.
Opera Theatre of Saint Louis is a cultural cornerstone of our local community, but its renown goes global with over 26 world premieres and 27 American premieres debuting right here in St. Louis. OTSL is not only dedicated to putting on world-class performances, but also to championing more diversity, approachability and fun in the traditionally stuffy world of opera.