High-proof, neutral and odorless, Everclear is an immensely versatile spirit with a lot of brand baggage. In the wake of the pandemic and the hand sanitizer shortage, Everclear saw a huge spike in sales for nontraditional homemade uses. To shed its notoriety and maintain the momentum the pandemic started, we shifted the strategy for this product from mixologist’s tool to DIY must-have.


RGA is an internationally recognized and traded reinsurance company. RGAX is its “transformation engine,” going beyond traditional R&D to explore the future of life insurance, considering variables and developing new strategies and products to stay ahead of an ever-changing landscape. And they asked UPBrand to help them communicate those goals to the world.

The Goddard School

Voted as the number one franchise company in the country by a leading trade magazine, The Goddard School® brand has long enjoyed a positive reputation as a leader in franchising and in providing premium childhood development, reaching more than 65,000 students in over 460 schools across the nation.

STL Symphony

A world-renowned, 130-year-old institution, the St. Louis Symphony is a cultural cornerstone of the city, but it has also dealt with its fair share of turmoil. During some particularly significant financial troubles and tension among its musicians, the symphony turned to UPBrand to help reposition itself to better reflect its essence and place in the community.

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St. Louis
200 N. Broadway - Suite 1510
St. Louis, MO 63102
200 N. Broadway - Suite 1510
St. Louis, MO 63102
Get in touch