UPBrand is a full-service branding and digital Agency. We are all about helping clients define and own their authentic position in the marketplace across the entire customer journey. We are looking for someone who is passionate – about the work we do and about helping us find more clients to help.
Our Agency is driven by a set of core values that we actually measure ourselves against – Invention, Collaboration, Gratitude, Commitment, Excellence & Maturity. As a member of our team, you will be challenged and held accountable for excellent work. You’ll also be trusted to do your job and empowered to drive improvement. We expect everyone to contribute to our culture in their own unique way, whether that’s forcing your teammates to listen to your unique musical tastes, participating in Soft Pants Friday, or planning a solid prank.
We are looking for a Business Development Operations Specialist to join our team. This individual will be primarily focused on growth marketing, sales enablement, and supporting the strategic positioning of the Agency. This individual plays a crucial role in aligning sales efforts with organizational goals, ensuring they have the necessary tools, knowledge, and support to succeed.
The successful candidate will be an organized marketing professional with experience defining and executing demand-generation initiatives.
Responsibilities
Sales Enablement Leadership:
- Work closely with both the Founding Partner and President to develop and deploy content, sales messaging, processes, and tools to support the pre-sales activities of the sales and account management teams.
- Champion the creation of sales enablement materials, including presentation decks, sell-sheets, and other collateral.
Customer Journey Development:
- Collaborate with agency leadership to develop the customer journey from lead generation to close, focusing on metrics, messaging, positioning, and overall strategy.
- Implement and manage lead nurturing and lead scoring initiatives.
Marketing Strategy:
- Manage relationships with social and performance marketing resources, including SEO/SEM strategies.
- Execute a content strategy, creating collateral such as white papers, case studies, and other materials to support sales efforts.
Analysis and Reporting:
- Develop quarterly case studies, market studies, and competitor analyses to inform marketing and sales strategies.
- Conduct analysis of workflow, lead nurturing, and lead scoring to optimize campaigns.
- Maintain a strong understanding of the brand voice and ensure consistent implementation across channels.
Communication and Collaboration:
- Collaborate with high-profile clients and internal/external business parties, requiring excellent communication skills, both verbal and written.