AAO Signature Style

For 125 years, the American Association of Orthodontists (opens in a new window) has been the unified voice of the specialty, representing over 18k members worldwide. But when member research revealed the brand felt a bit too formal and institutional, it was time for a shift.

We worked together to design a visual identity that matches the energy of the members it represents.

We’re grateful for the trust with such a meaningful legacy, and we can’t wait to watch their team bring this next era to life!