Settling the Living Room Rivalry

Football game days bring out plenty of vicious rivalries, but the hardest fight is often right in the living room between pizza purists and wing fanatics. To position Imo’s Pizza as the undisputed home-game headquarters, we tackled that watch party tension head-on with an offer too good to argue over: buy an XL 1-topping pizza and get boneless wings for just $5.

Leaning into the style we established in the brand campaign earlier in the year, we brought in the unique rhyming language with custom words and paired it with bold, bright colors. By pairing the simple offer with a memorable brand voice, we gave football fans across all team bases a game day spread they could finally agree on.