Raising Glasses & Lifting Spirits
Tequila, Irish cream, whiskey, vodka sodas. UPBrand’s back bar is stocked with more than a decade’s worth of expertise gained from marketing spirits and beverage brands from around the globe. In an increasingly competitive market, we tell each brand’s story through campaigns that capture an aspirational lifestyle the audience yearns for. Your brand is more than just a drink: it’s an experience. And we’re here to bring that to life.
Throughout our process, we ask ourselves: How do we…
EL MAYOR
El Mayor, a tequila with four generations of heritage, sought to modernize its brand while preserving its premium identity. The refresh introduced updated brand guidelines, a redesigned website and targeted campaigns celebrating El Mayor’s legacy. These efforts, along with an enhanced digital presence, successfully highlighted the brand’s quality and tradition.
Exotico Tequila
Made in the Highlands of Jalisco by expert distillers, every drop of Exotico Tequila is infused with vibrant Mexican tradition. In a saturated market, this adventurous spirit needed help standing out and demonstrating the lifestyle that comes with trading up to 100% blue agave.
Everclear
Let’s face it: Everclear has a reputation, BUT only for one of its uses. To overcome negative stereotypes around the grain alcohol, our team looked beyond jungle juice to educate consumers on the versatile spirit’s wide variety of culinary, infusion and household applications.
