Helping Brands Help Others

If there’s anything we’ve learned in the past few years, it’s the power of adaptability. From updated mask mandates to new vaccines, change has become a constant in our lives, and no one knows that better than the health care industry. Hospitals and their networks are still navigating unpredictable environments which makes responsive messaging key to a brand’s success.


At UPBrand, we may not be doctors, but we’re experts in flexibility—keeping our fingers on the pulse of current market trends and consumer needs. We use a strategy-driven process to develop campaigns that capture attention, and mostly importantly, help our clients help others – whether it’s through building their teams, their cultures or their lines of business.

To kick off our process, we ask ourselves a few questions:

BJC Healthcare

As one of the largest nonprofit health care organizations in the nation, BJC HealthCare is home to thousands of brilliant and passionate medical minds. However, the size of the network created disconnect. After conducting employee-centered research that spurred creative, UPBrand helped unite all 31,000 health care workers under one employer brand—during a global pandemic no less.

BJH Case Study