Powering Internal Initiatives

When it comes down to it, every organization is powered by one thing: its people. Employees are living proof of a brand’s promise, and their interactions with consumers shape a crucial part of the brand experience. So, keeping team members happy is a must.

At UPBrand, we specialize in creating employer brands that build a foundation of trust, create a unified identity and achieve goals.

We start by asking ourselves a few questions:

BJC Healthcare

To combat health care worker burnout and renew internal pride, UPBrand used strategy to unite all 31,000 BJC employees under one employer brand.

UPBrand BJC Employer Branding

Virgin Hotels

Fun, flashy and flirty, Virgin needed help infusing its iconic persona into its newest market: hotels. UPBrand took the ask and ran with it—creating bold (and blush-inducing) guidelines for employees to live by.

Virgin Hotels Case Study