Brand Strategy & Design

It’s All About the Game Plan

A big meeting. A championship play-off. A speech at your best friend’s wedding. You wouldn’t wing any of these things (at least, we hope you wouldn’t). Strategy matters, and at UPBrand, we don’t leave anything up to chance because we know plans drive results. From rubber mulch to whiskey, we start every project from the ground up—diving deep into research, audience insights and more to ultimately produce breakthrough campaigns. To start, we think about a few things:

Missouri Historical Society

The Missouri Historical Society is a cultural touchstone for the St. Louis region, but many didn’t understand the connection between its three locations or have a full appreciation for the value offered. After in-depth research with relevant audiences and synthesizing our insights into a thoughtful strategic plan, we united the locations with cohesive rebranding and ushered the Missouri Historical Society into an exciting future.

Missouri Historical Society Case Study

Dos Primos Tequila

Dreamed up by country music star Thomas Rhett and his cousin Jeff Worn, Dos Primos Tequila blends southern sensibility with Mexican tradition. With strategy and help from a lot of fine folks, we gave this spirit a mighty fine introduction.

Dos Primos Tequila Case Study