Putting Research into ActionIn advertising, a good idea is only good if it has solid bones of research, audience insights and brand strategy. Luckily, UPBrand has plenty of creative calcium. We help brands build sturdy foundations for every campaign then see those ideas all the way through production. Research, concepting, video, photography, all types of content creation, post-production, you name it. At UPBrand, we’re full service, and everything we do is inspired by strategy. Some things we consider:
REBRANDING THE GODDARD SCHOOL
To maintain its lead in the national market for childhood education, the Goddard School needed to freshen up a bit. Through in-depth research including a full audit and focus groups, UPBrand gave the brand a full refresh with a cohesive identity and an award-winning TV campaign to boot.
IMC Outdoor Living
It’s the 21st century and you’re still using wood mulch? How embarrassing. With a lot of audience insight—and taxidermy—UPBrand helped IMC Outdoor Living convert recycled rubber mulch naysayers into loyal users.