The Peabody Institute is the oldest and one of the most prestigious music conservatories in the US, if not the world. Over the years, Peabody had struggled to find a unique position among its competitors. It needed to find what set it apart from other conservatories to improve its perception among prospective students. Finding a compelling balance of high achievement and a collaborative spirit was paramount to the future of the institution.
- Bring to light the unique and compelling features of the Peabody Institute
- Solidify Peabody’s position as an industry thought leader with a progressive curriculum