The Peabody Institute

THE CHALLENGE

The Peabody Institute is the oldest and one of the most prestigious music conservatories in the US, if not the world. Over the years, Peabody had struggled to find a unique position among its competitors. It needed to find what set it apart from other conservatories to improve its perception among prospective students. Finding a compelling balance of high achievement and a collaborative spirit was paramount to the future of the institution.

OBJECTIVES

  • Bring to light the unique and compelling features of the Peabody Institute
  • Solidify Peabody’s position as an industry thought leader with a progressive curriculum
Download the full case study

Results

Since the brand platform and video were rooted in the discovery we did among Peabody stakeholders, it’s no surprise
they loved the brandumentary. They could hear themselves coming out in the video’s message.
Here are some of the comments we received:

 

“We are so excited about this! It is substantive and compelling and really hits the mark. Thank you!”
- Tiffany Lundquist, Director of Marketing and Communications

 

“It’s delightful, to the point and keeps it simple. I’m honored to have been a part of it.”
- Violaine Melançon, Violin Faculty

 

“I just cried at my desk watching that spectacular, moving video. Gorgeous work. It makes me so proud to work here and to be an alum.”
-  Jessica Satava, Concert Office