St. Louis Community College

So Much More than an Advertisement

THE CHALLENGE

Compared to other post-secondary education institutions, STLCC’s enrollment was declining at a disproportionate rate–along with its reputation. They chose UPBrand to lead an aggressive, 360 degree campaign to reverse this trend and drive enrollment.

OBJECTIVES

  • Increase fall and summer enrollment
  • Raise awarness of STLCC 
  • Elevate perception of the community college as a real alternative
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  • Television Spots

    Each of the five :30 broadcast tv spots highlight academic programs unique to STLCC (like those in hospitality) while underlining other impressive assets. The slogan “So Much More” hints that STLCC is more than a community college—it’s a better choice.

  • Web Videos

    A series of five extended videos were also created to live on STLCC's website. Each video highlights different areas of education and some of the students and faculty involved.

  • Transit

    A series of four bus shelters were created and placed throughout St. Louis, driving home STLCC's programs and assets.

  • Outdoor

    As part of the campaign, STLCC placed outdoor media across the Greater St. Louis metropolitan area.

Results

The work was well-received district-wide by the administration and faculty—a large and complex organization by any measure. We received comments like: “I want you to know that in 17 years as full-time faculty at STLCC, I have never been witness to such a useful and appealing marketing campaign. It is an exciting time to be a part of the STLCC team!”