Opera Theatre of Saint Louis

Redefining “A Night at the Opera”


Opera Theatre of Saint Louis wanted to inspire a young, diverse audience to fall in love with opera and engage with the unique experience they offer.


  • Shatter preconceived notions about “a night at the opera”
  • Raise brand awareness to broaden the company’s reach
  • Engage younger audiences and inspire a love for opera theatre
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UPBrand’s work showed OTSL in a new light. A welcoming social event people would want to participate in and share, OTSL is performance worthy of a new generation of opera-goers.

  • Over 3.6 million


  • Over 118K

    Video Views

  • 2-4x Higher

    Than the Industry Average Display Ad Click-Through Rate