We have yet to find a puzzle that McKenzie can’t solve. Brand awareness. Sales conversions. Wordle. Over two decades of client service, McKenzie has earned a reputation for simplifying complexities, navigating obstacles and driving results with insight-driven strategy.
Archives: UPBranders
Rachel Booth
If there’s one thing Rachel is passionate about, it’s new experiences. From trying unique cuisines to developing breakthrough brand strategies, she knows good things come from mixing it up. This makes her a stellar brand manager who helps her clients grow and surpass their goals. Outside of work, you can find her exploring the St. Louis restaurant scene.
Rachel Geringer
In her 10+ years at UPBrand, Rachel has defined herself as one of our most versatile (and most nicknamed) players. She worked in brand management and project management before finding a passion for production. These days, you’ll find Rocky on the front lines of our photo and video shoots, usually with a clipboard in one hand and a coffee in the other.
Tracy Coates
Tracy is UPBrand’s first impression to our clients, providing a warm and friendly face for anyone who walks through our door. She keeps our entire team functioning, procuring supplies, coordinating events, running trademark searches. Sometimes, she even acts as the unofficial staff psychiatrist/mom with her compassionate nature and encouraging words.
Veronica Jones
After a stint in the Rockies, Veronica answered the call of the Midwest and found herself in St. Louis. At UPBrand, Veronica brings unmatched versatility: illustration, motion graphics, brand identity — you name it. A longtime freelancer, she has deep experience in seeing projects through from concept to execution.
Zachary Dodson
As a writer, Zachary brings a deep focus and keen eye to every project. In his seven years of agency experience, Zachary has partnered with big and boutique brands to solve creative challenges at every scale. He loves asking questions that make you stop and think – while finding that lightbulb moment, where everything about your brand, your strengths and your message comes into focus.