Project Service: Creative Testing
In 2018, Solid Gold Pet came to us to help them codify their position in the marketplace – one traditionally divided between natural diets and science-based diets. But were they a natural brand in the science-based brand space, or were they a science-based brand in the natural space? After some research and testing, we established that Solid Gold Pet ownably served both. Their food provides science-backed benefits thanks to their natural ingredient formulations. Over the years, UPBrand has helped Solid Gold Pet evolve their strategy from taking competitors head-on to developing a new space in the market. We’ve educated target consumers by making approachable, science-backed videos. And we’ve broken through key retailers like Petsmart and Petco with original positioning, strategic digital tactics and thoughtful campaigns.