• Creating new channel strategies and customer experiences that define how clients use digital, offline, and social channels in ways that excite them and help them reach their marketing goals.
• Working closely with brand management, creative, and other agency teams to create integrated marketing elements, touch points, and communication strategies.
• Supervision of all digital marketing campaigns across the agency’s client portfolio, optimization, budget management and reporting.
• Researching and vetting new tools/software to exceed client expectations and provide innovative strategic solutions.
• Forming partnerships with software/tool vendors as opportunities arise to reinforce agency expertise and automation. Works with VP and President to negotiate contracts and conditions of partnerships.
• Looking for ways to drive more effective and efficient digital strategy work for clients.
• Working with VP and President to develop brand and digital narrative for both market positioning and client needs.
• Using data to deliver results and convey channel ROI (full-funnel analysis).
• Staying current on digital trends - employing a test, iterate, repeat mentality.
• Leading, hiring, and mentoring team members. Responsible for the development and scaling of the digital team.

Required Experience:

• Full-funnel digital marketing strategy
• Paid Search
• Paid Social
• Remarketing
• SEO
• Website building/migrations
• Demonstrated leadership

Nice to Have Experience:

• Hubspot
• Basecamp
• Supermetrics
• Email/CRM Strategy
• Content Strategy

Other Expectations:

• Strive to uphold the core values of the agency: invention, maturity, collaboration, excellence, gratitude and commitment.
• Have fun and contribute to the unique UPBrand culture.

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