January 18, 2013
SHOWCASE: THE PEAR TREE IDENTITY AND PACKAGING
By UPBrand Collaborative
Nestled in the quaint Northern Missouri town of Bevier, The Pear Tree for decades has drawn crowds of people from around the country in search of its world class dining and service. At the urging of their long-time supporters, they decided to make some of their raved about sauces, seasonings, dressing and croutons available through retail. Our approach to packaging is meant to balance a rich elegance with a contemporary sensibility much like The Pear Tree and its fine creations. We have shown both final packaging designs here for both dressings and croutons as well as two conceptual approaches that were a part of the design discovery process.