Virgin Hotels

Virginizing an Employee Brand

THE CHALLENGE

Create a powerful employee brand and recruitment campaign to help attract the best of the best in the hospitality industry.

OBJECTIVES

  • Leverage the Virgin brand to attract top-notch talent
  • Build an employee brand & culture that excites the target audience
  • Recruit, train and retain talent in a unique and unexpected way
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Results

  • Over 800

    Applicants during the one-day recruiting event

  • Over 6k

    Candidates completed the pre-screening

  • Higher Avg

    Retention levels & engagement quickly outpaced industry averages