STL Symphony

A New Composition for a 130-Year-Old Brand

THE CHALLENGE

This 130-year-old world-renowned, non-profit organization had recently overcome significant financial troubles and highly publicized tension with its musicians.

OBJECTIVES

  • Reposition the St. Louis Symphony brand to better reflect its essence and place in the community
  • Raise brand awareness
  • Increase ticket sales
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The Score

In addition to winning numerous awards and receiving an Emmy nomination for the TV commercials the rebranding initiative drove the sweet sound of results.

  • 36%Increase

    Total ticket revenues from $4.84M to $6.56M, highest since 2001

  • 28,797

    Additional seats sold, a 17% increase year-over-year

  • Nearly 20,000

    New households added to the house files

  • 12%Increase

    In per-concert average attendance