St. Louis Community College

So Much More than an Advertisement

THE CHALLENGE

Compared to other post-secondary education institutions, STLCC’s enrollment was declining at a disproportionate rate–along with its reputation. They chose UPBrand to lead an aggressive, 360 degree campaign to reverse this trend and drive enrollment for Summer and Fall 2016.

OBJECTIVES

  • Increase fall and summer enrollment
  • Raise awarness of STLCC 
  • Elevate perception of the community college as a real alternative
Download the full case study

Results

The campaign is still in progress, but the work has been well-received district-wide by the administration and faculty, a large and complex organization by any measure. We’re getting comments like: “I want you to know that in 17 years as full-time faculty at STLCC, I have never been witness to such a useful and appealing marketing campaign. It is an exciting time to be a part of the STLCC team.