School of Rock

Brand Strategy Harmonized with Data


School of Rock turned to UPBrand to refine the brand story, elevate awareness and excitement for the brand, and boost franchise development opportunities in a crowded franchise market.


  • Undercover data through discovery to inform approach
  • Refresh the brand, through strategy and style
  • Increase both student enrollment and franchise inquiries
Download the full case study


Our efforts have resulted in record-breaking lead generation for both student enrollment and franchise inquiries, which has been holding strong for several months. Strong, consistent brand messaging, media coverage and consistent touch points throughout the conversion funnel have improved ROI across the organization.

  • Up¬†over 65%

    Student Leads

  • Up over 60%

    Monthly Franchise Leads

  • 82% decrease

    Cost Per Student Lead

  • 11 in six months

    Franchises Sold