September 8, 2016
So Much More Than Community College
By Meredith Goette
Just when I thought the dream was over, I was fortunate enough to have the opportunity to once again co-host the Nitrous Effect Podcast with John Launius, Executive Director at sister company Vidzu Media. This time around, I had the pleasure of interviewing the new Chancellor at St. Louis Community College, and our client, Dr. Jeff Pittman.
Dr. Pittman has been at the college in his new position for 14 months and has already made a significant impact at the school and in the community. Listen to our conversation and learn more about the positive changes at STLCC along with some of the benefits of attending a community college.
All of us at UPBrand feel privileged to collaborate with the STLCC marketing team and have a meaningful role in the recruitment of new students. This past spring, we launched a brand new campaign, So Much More, which included television, radio and out-of-home. The campaign boasts about the value assets that set STLCC apart from other colleges and universities. For me, being the parent of a high school student, it was eye opening to learn about all the unique programs like STEM AND to see just how easy it is to transfer credits to a four-year university. It was apparent that there is So Much More I needed to learn about STLCC and the many ways it exceeds expectations in education.
Enrollment has been declining at many higher educational institutions across the country and more often than not, community colleges are becoming a welcomed and affordable option for prospective students and their families. These days millennials' are facing enormous loan debit and in some cases having to choose between paying it off or saving for retirement. As a mom of two teenagers, I hate to think about my children having to make this kind of choice and I hope by the time Generation Z is in college we’ll have a better plan for the future.
Nelson Mandela once said that, “Education is the most powerful weapon which you can use to change the world.” Community college is a great solution to help start the change.