March 17, 2016
Help Us Help You
By Kerry Crump
When people ask me what I do, my answer is usually “I’m in marketing,” or, “I work at an ad agency.” But the truth is, neither of those answers accurately depict what we do here.
We create ideas—ideas rooted in insights and strategy. It’s not enough to just do “cool creative” anymore. Today’s audiences want to connect with brands in a way that goes beyond the surface level. Successful creative is born from insights and resonates because it’s meaningful. “Cool creative” is easy, but it takes a much deeper understanding of your customer to truly connect with them.
In this business, there are two different types of client-agency relationships: the vendor and the partner.
I’d be lying if I said that vendor/supplier relationships don’t have a time and place. They most certainly do, and they often work best when serving specific, tactical needs. But if you’re looking for real solutions, you need an agency that is in the trenches with you. At UPBrand, we like to be partners that work with you to make your job easier.
Colin Powell often quotes “None of us is as smart as all of us.” That reflects our approach. We believe collaboration leads to smarter, better results. Once more, our commitment to collaboration doesn’t stop with our internal teams. We put our heads together and solve complex problems not just for our clients, but with our clients.
We not only help you figure out tactics, we help guide you to discover the “whys” and “therefores” of your brand and marketing dilemmas. We like to be considered an extended part of your team. You don’t have to make decisions all on your own (though, you can take all the credit for them!).
We will partner with you to identify your unique marketing needs before recommending creative solutions. Once that groundwork has been laid, we develop award-winning creative that not only looks cool, but works.
Our process is simple—we listen to you and ask tough questions so we can give you an unbiased 360º view of your brand and its ecosystem. Your UPBrand team will diagnose before prescribing, and will treat the cause, not just the symptoms. That’s the essence of a true partner relationship. Ultimately, it’s how you get to creative solutions that resonate.
With UPBrand as your secret weapon, you’ll be the hero of your brand. Even better, we promise you’ll have fun along the way.