January 18, 2013
GREAT STORYTELLING IS BUILT ON SMART STRATEGY AND SOLID DATA.
By UPBrand Collaborative
Data inspires strategy, which inspires and contextualizes creativity. Unite a range of perspectives and you’ll tell an accurate story.
SEVEN BLIND MEN seated at a café in a far-eastern bazaar loudly lamented the fact that they had no idea what an elephant looks like.
“Being blind, we can never actually SEE an elephant, but if we could just touch one then we would know what it was like,” one man sighed.
Hearing their lament, a merchant approached the men and said, “I know a man nearby who has an elephant. I can take you there, if you would like.”The seven men were surprised and happy. Hand-in-hand the group followed the merchant to the elephant.
Forming a circle around the large animal, each man reached out a hand to touch the beast. One touched the ear, another the legs, still another the trunk; each man in turn, touching what was in front of him. All of them beamed thinking, “I now know just what an elephant is like.”
Back at the cafe, the blind men sat to discuss just what the large animal was like.
The man who touched the ear of the elephant started, “The elephant is like a broad, flat straw fan, thin and leathery.”
The man who was in front of the legs retorted, “Not so! The elephant is like the knotty trunks of two great trees.”
A third who held the elephant’s trunk corrected, “You are both wrong. The elephant is like the coils of a thick snake, winding and strong.” And so it went, the blind men never reaching any agreement on what the animal was like.
Truly, they needed to pool all of their perspectives.
AT UPBRAND, WE UNITE A RANGE OF PERSPECTIVES TO GET YOUR BRAND STORY RIGHT.